Behind the scenes of the Groupe BPCE logo on the East tower
Dominique Six, Head of Building Operations in BPCE’s Workplace unit, managed the Groupe BPCE logo installation 129 meters above the ground and shares stories about this project.
“Working closely with our service providers and the different people involved in the Towers, it took more than a year to complete this project. We worked with Ateliers Jean Nouvel to get our approach approved by the architect. What took the longest was getting permission from the Paris Urban Planning Department. On March 24, 2022, the Group’s logo was finally installed 129 meters above the ground.
On March 24, 2022, the Groupe BPCE logo was installed on the East tower 129 meters above the ground. The different parts of the letters were assembled on site.
The City of Paris specifications typically require that the logo shouldn’t exceed a maximum height of 2 meters. We managed to obtain permission for letters 2.20 meters in height considering that the logo would be fixed on a particularly tall building.
What struck me most about this project was all the thought that went into making the logo both visible and attractive. We found a discreet way to attach the letters so that the brackets supporting them remained invisible. It was a symbolic and important moment for us to spell out ‘BPCE’ for all to see on the south-facing facade of the Group’s new corporate headquarters!”
Head of Building Operations in BPCE’s Workplace unit
THE GROUP’S LOGO IN DATA
